Tuesday, May 21, 2013

How hard can it be to make a film in two days?


What was that Billy Joel song?  You May Be Right (I May Be Crazy)?  Well, maybe we are … because FireRock Productions is about to get its start in time-limit film competitions, and in a pretty wild sort of way.  Of course, we may struggle with sleep deprivation and getting a quality product out the door, but that’s all the fun of the 48-Hour Film Project, and we’re taking part in the 2013 tour when it hits New York City inside of two weeks.

Wait. Did we say two weeks?  (Deep breath)

For those who aren’t familiar with time-limit film competitions, here’s what we’re up against:  The way the 48-Hour Film Project works is that on the night of the kickoff to the event you are given several unique elements.  They include a genre, character, line of dialogue and a prop.  Then you have two days to include all these elements and make the best movie possible.  

What we’re preparing for is mostly being wide awake from Friday, May 31 through Sunday, June 2.  We’ll be filming in the Lehigh Valley and we’re set on having a good time, feeding off the energy of our team, and making something that can ultimately win the 48-Hour Film Project.

Can we pull it off?  I guess we’re about to find out...

Sunday, May 5, 2013

FireRock finds Room to Grow in Bethlehem

The weather has finally taken a turn for the better, and we’ve been out and about with our cameras in tow to capture some very cool goings-on in the Lehigh Valley.

Coincidentally, this past week saw us spending most of our time at the SteelStacks campus in Bethlehem.  We need to ask -- is there a better place to spend a gorgeous, 70-degree day than walking this amazing 4.5 acres of land?

Our cameras are ready for the Room to Grow Fashion Show

Tuesday, April 30, saw the return of the Room to GrowFashion Show, once again hosted by The Outlets at the Sands and sponsors that included The Greater Lehigh Valley Chamber of Commerce and Just Born.  A good time for a great cause was had by 400 attendees, each of whom spent $75 for an open bar, gourmet food and a beach-themed Runway Fashion Show that kicked off with America’s most memorable television theme song blaring through the speakers (any guesses what it was?) as models began walking the runway.  One lucky ticket holder also won a beautiful Citrine, Smoky Quartz and White Sapphire Sun Pendant set in Gold-Plated Sterling Silver, and anxiously jumped from her chair in delight when the winning number was called.

As Bethlehem Mayor John Callahan noted, this was “not your grandfather’s library fundraiser.”  The 21-and-over event saw 100% of ticket proceeds go to the Bethlehem Area Public Library’s Room to Grow Project.  With Phase 1 complete at the Main Library, Phase 2 involves the renovation of the historic South Side Branch and is now underway.  You can read more about the project HERE.

Bethlehem Mayor John Callahan
The following day we met up with Mayor John Callahan in the shadow of the Blast Furnaces.  These towering ‘stacks’ (after which the campus is named) were once used in the iron making process at Bethlehem Steel for decades, and continue to draw the eye of residents, tourists, professional and amateur photographers and videographers venturing into Bethlehem.

If you want to know why we were hanging out John Callahan, you can find out on May 15 at another event that will once again bring us back to Bethlehem.