Tuesday, June 18, 2013

We're Celebrating Small Business Week!

Did you know that since President John F. Kennedy first introduced Small Business Week in 1963, every president has signed a proclamation to recognize the entrepreneurial spirit of small business owners all over the country?  We're proud to be part of that group here in the Lehigh Valley from Main Street in Emmaus to Broad Street in Bethlehem.  From  Centre Square in Easton to 7th Street in Allentown and everywhere in between.  We are one of the 30 million or so small businesses here in the United States, and we know we also provide a service that helps other local businesses grow and thrive.

Monday, President Obama declared June 16-22, 2013 as National Small Business Week when he stated, “America’s small businesses reflect the best of who we are as a Nation—daring and innovative, courageous and hopeful, always working hard and looking ahead for the next great idea.”  That describes to a T so many people who live and work in this area.

Now, when most people think of "small business," hopefully they think of businesses like FireRock Productions, and others you would typically find in quiet little towns and big cities all across the country.  We know people turn to us as a way to enhance their business and reach the masses with a particular message, but we also can't help but smile when we see small business owners simply open their doors and help to revitalize an entire area.

One statistic you might be shocked to know is that more than two-thirds of Valley businesses employ nine or fewer people, but the impact they can have is enormous.  With that in mind, here are just a couple of things we're doing to celebrate small business week and help other local businesses in the Lehigh Valley:

Enjoying dinner or dessert in a locally owned and operated restaurant or bakery: Everyone who knows us knows we love to enjoy a great meal or a baked treat.  We also know local businesses don't have the budgets the big chains do to bring traffic in the door and put people at booths and tables.So the next time we walk by a local eatery, we're stopping in!

Buying produce and groceries from the farmer’s market: We know it might cost a little more, but we also know that buying from someplace like the Emmaus Farmer's Market means we're buying from a local business -- and that's putting money back into the pockets of local farmers and food artisans.

Telling a friend about a favorite local business: In the last few months we've ramped up our social media efforts, so we know it's easier than ever to tell friends about other local businesses we love simply by clicking the "Like" on their page or retweeting someone's glowing review about a new place they've shopped, the best cupcake they've eaten or a new bookstore they've discovered.

In short, patronizing and sharing your favorite small businesses with your family and friends will help them celebrate small business week too.  And we should all recognize the role they play in the Lehigh Valley's economic growth.

Monday, June 10, 2013

Check out the debut of "Brains" - A 48 Hour Film Project!

Genre: Wild Card #2 - Zombie
Required Character: Cam/Cat Dean, Ad Executive
Required Prop: Trophy

Required Line: "When do you expect her?"

Entered for The New York 48 Hour Film Project May 31-June 2, 2013. 

Saturday, June 1, 2013

Manic movie-making madness commences

If you see a few zombies wandering around the Lehigh Valley today, don't worry. It's just our film crew on very little sleep.

A hectic Friday night that involved racing to New York City with six of us stretched out in a limousine ended with the realization that we may have jinxed ourselves by telling The Morning Call we weren't sure how we'd tackle making a zombie movie as part of the 48 Hour Film Project

So... guess who's trying to make a zombie movie in just 48 hours (or roughly about 30, in our case. Which is what happens when you endure a brainstorming session on the way home from Manhattan, all the while punching out text messages and calling in favors for cast and locations and equipment. And then you opt to sleep and get a fresh start on Saturday morning before your brain truly enters an apocalyptic world).

Now here we are, with no Andrew Lincoln or Sarah Wayne Callies to rally our sleep-deprived, near-Walking Dead cast of characters.  But we're going to have fun and make the most of our first-time experience with 48HFP. So follow this blog throughout the day for photos, video and a peek inside our film-making process.  In advance, we'd like to thank everyone for their comments, suggestions, advice, props, equipment and the donation of a large chunk of their Saturday to make this happen.  We've got a great cast of characters involved, so stay with this blog for updates!

8:30am - Meet the star of our first shot of the day!

8:45am - Brains taste better in a rose garden...

10:40am - Drop Me A Line costume shop for zombie makeup

Setting up inside Cantelmi Funeral Home. Because nothing says zombies like death. 

1pm - A zombie in waiting 


2:30pm - Our real pizza delivery girl just made the movie. Her one word: "Brains?"

4:50pm - Here's our first Vine!

Zombie reveal for our 48 Hour Movie Project: https://vine.co/v/b3zFB5xl1T6
Special thanks to Ray Santoleri for the amazing makeup!!

5:10pm - Zombie sisters?

6pm - Zombie Attack! It's about to get messy!

6:25pm - The Living Dead

7:15pm - End Of Life

8pm - It's a wrap! Time to edit!